- Strategy: Brand Plataform and Concept. Design: Visual identity and Logotype.
- Client: mobLee
2019
Inception
Annual event of the company mobLee, specialist in events. The purpose of the Inception is to accelerate the movement of the new generation of events, making provocations and relationships between what is from today, what is past and to where the future calls - it is to talk about the evolution of events. The event's tagline summarises and gives strength to the purpose: "is your event future-proof?". Based on this concept, the graphic universe of the Inception brand is based on movement, lines, rectangles, repetitions and futurism.
Annual event of the company mobLee, specialist in events. The purpose of the Inception is to accelerate the movement of the new generation of events, making provocations and relationships between what is from today, what is past and to where the future calls - it is to talk about the evolution of events. The event's tagline summarises and gives strength to the purpose: "is your event future-proof?". Based on this concept, the graphic universe of the Inception brand is based on movement, lines, rectangles, repetitions and futurism.
